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Introduction

by Gold Up

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about

For many, music is simply a form of entertainment and enjoyment; but for Gold Up, music is a place to build community and enable transformation. For this production duo, it has also been a place for enlightenment and growth. As they reflect on how they arrived at this point - producing an album featuring many of their idols - they've realized that nothing in this life arrives before it’s time. 'Introduction' is the second heavy hitting international album from the Canadian founded record label. This project is a culmination of hours of hard work, blood, sweat and tears of joy, mostly.

With the aim to reawaken dancehall fans on the international scene; to be diverse and create cross-cultural connections, 'Introduction' comprises 14 tracks, each carrying its own unique flare and flavour. Taking inspiration from a myriad of genres, Gold Up infused Dancehall with Latin Music and Afrobeats with Electronic Music, making it a heavy weight within those realms as well as Reggae and Reggaeton.

Due to be released in October 2022, the album is jam-packed with the most iconic and influential voices of our time. 'Introduction' has a fresh balance between new generation and veteran artists, striking a line-up that creates echoes across the globe. Artists such as Laa Lee, Shatta Wale, Charly Black, Elephant Man, Beenie Man, Kelvyn Boy and El Villanord - to name a few - didn't miss the chance to drop bombs on every vibrant, upbeat rhythm. 'Introduction' is the album that serves as a look into a new chapter where fans can get to know Gold Up better.

credits

released October 28, 2022

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Evidence Music Geneva, Switzerland

Evidence Music is a label & recording studio based in Geneva Switzerland.

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